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About Us


National Design LLC is a leading manufacturer/supplier of stationery, coloring, craft items, and writing instruments to the Retail and Promotional Products markets.

National Design offers the value of direct imports and the flexibility of U.S. manufacturing with our high value products. With worldwide manufacturing capabilities and sourcing available, National Design is your one stop shop for retail, souvenir or promotional products. You are sure to find the ideal item in our vast line of ever-popular products such as writing instruments, stationery, drink ware, key chains, school supplies, calculators, novelty toys, and calendars.

We specialize in manufacturing and sourcing quality products with brilliant, four–color process graphics on a full line of top selling, merchandise. Our patented decoration technology with operations in the U.S. delivers low cost, beautiful four-color process graphics that enhance the value of the product. National Design’s primary production facility is located in Shelbyville, TN. Our facility has been producing custom writing instruments and promotional products for over 50 years for some of the largest companies in the industry. With OEM capabilities available, you can create private label merchandise, beautiful four-color process products or programs’ using some of the world’s leading decorating processes and machinery.

Lastly, we can be trusted with your business. With an excellent business reputation, outstanding customer service, and innovative, quality products, National Design lends its partnership to some of the industry’s leading sports and entertainment companies to bring you top selling retail brands. These top-rated licensed properties trust us to grow their business, and we’re confident you can too.

Operations Started: 1988
State Incorporated: California, 1988
Delaware LLC Formed: 2004

Primary Manufacturing Division: Shelbyville, TN
International Manufacturing: Dundalk, Ireland; Tijuana, Mexico


Contact Information:

12121 Scripps Summit Dr.
San Diego, CA 92131

Toll-Free Phone: (800) 366-7376
Corporate Fax: (858) 674-4120
Direct Phone: (858) 674-6040
Retail Fax: (858) 674-4166


Key Personnel & Sales Managers

Senior Vice President: Eric Hyde
Executive Vice President: Bonnie Shimrat
Order Administration Manager: Shirley Paulson
Customer Care: Mary Kuhns
Director of Marketing: Doug Monastero
Marketing Manager/Product Development: Cammy Stronks
CFO/ Treasurer: Ted Heininger
Sr. V.P. Worldwide Manufacturing Bill Fox


Sales Manager (FL, Northwest, Caribbean) Sandy Fields
Sales Manager (Central Region) Jim Smith
Sales Manager (Southwest Region) Vince Glossip
Sales Manager (Sports Market, New England) Viki Lozano
Sales Manager (Museums, Eastern Region) Desiree Hoffman
Sales Manager (New York) Bonnie Shimrat


Current Licenses Held:

The Amazing Spiderman
Marvel Heroes Comics

Disney’s Standard Character
Disney’s Princess
Disney’s The Incredibles
Disney’s Winnie The Pooh
Walt Disney’s Classic Film Characters
Disney’s Hannah Montana
Disney’s High School Musical

MiLB – Minor League Baseball
MLB – Major League Baseball
NBA – National Basketball Association
NBA Players
NBDL – National Basketball Development League
WNBA – Women’s National Basketball Association